Hip-Hop Pop-Up

Filed Under Movies and Music, Websites on 2007-04-11, 12:46

I’ve had a love/hate relationship with pop culture and advertising for quite some time. While I find quite a bit of it insulting and manipulative, I also find it incredibly intriguing at the same time. Hip-Hop Pop-Up is one of those sites that extracts and exposes the subtle advertising in mainstream hip-hop today. With a culture built around brand names, what’s hot now, and flashy possessions, it’s not too surprising to see how often inadvertant commercials are dropped in the lyrics. However most of us are so used to it that it doesn’t stand out. Hip-Hop Pop-Up will play a mainstream hip-hop song and launch pop-ups for each of the products/brand names that are mentioned in the lyrics. The current song on there is Kanye West’s “All Falls Down” which clocks in with 11 product placements and 10 companies, generating 12 pop-ups. You’ll want to turn off your pop-up blocker to get the full effect. Yes, kind of annoying, but so is the fact that we’re advertised to almost every second of our lives.

via ni9e blog

Tagged: marketing, Mashups